Little Rock Digital were delighted to participate in the recent eCommerce Unpacked Conference, in Dublin on 8th November. Highly targeted at eCommerce professionals and industry experts, the Conference’s aim was to help attendees ‘Understand the latest ecommerce trends and technologies so you can take your ecommerce business to the next level.’ There was a broad range of speakers present, including exciting industry brands like TikTok, Google, Shopify and the agenda covered a broad remit from the importance of data and analytics, to how to leverage new technologies for success.
Founder, Breige Grogan, delivered a session entitled ‘Supercharge your eComm Calendar: Why Creative Communications are central to the Bottom Line‘, which focused on the discipline of Calendar Planning, as an important tactic for reaching your Sales Forecasts.
Breige outlined the reasons why it is important to plan your Calendar in advance:
And also how to approach building your Calendar in such a way that a 12month view comes quickly into focus:
Key Themes of eCommerce Unpacked 2022:
- Social Ecommerce
- Customer Personalization
- Green Delivery & Sustainable Packaging
- Taking your Ecommerce Business Global
- Advances in Mobile Payments
- Email Marketing & SEO
- Data, Analytics & Reporting
- Digital Customer Experience
- How to succeed at Tik Tok , Facebook, Twitter and Instagram
- Implementing an integrative and cohesive Influencer Marketing Strategy
- Develop Social Commerce Experiences