Packages

Without regular analysis, it’s easy to lose track of your profitability and end up undervaluing (or overestimating) the business contribution from your eCommerce store. Perhaps the data is not in a good place/ there are a multitude of reports/ the digital marketing platform reports say one thing, but the balance sheet says another.

Little Rock Digital can take all your data streams and create an eCommerce P&L view, that will reveal your profitability at a glance. We will source your costs across key channel functions e.g. marketing, human resources, pick & pack, postage, and create either a once-off snapshot, or a recurring report that you can use to accurately monitor profitability.

The Little Rock ‘Digital Deep Dive’ will give you insight into your eCommerce  business like never before. Our team of digital marketing & analytics specialists will take all your eCommerce and Digital Marketing data from the last three years – whatever data you’ve got (any platform, any dataset), and create a detailed view of your business, coupled with an actionable set of insights.

We’ll analyse your website performance, your product merchandising and the performance of each of your marketing channels (email marketing, paid search, paid social etc). We’ll look at your competitive landscape and what the data is telling up about your Customers. We’ll talk to you about your business, your brand, your competitors and the backstory that is unique to you.

We’ll use this quantitative and qualitative data to create a detailed set of Insights into the current picture of your eCommerce & Digital Marketing performance.

Then we’ll take all of these data points and insights and combine them with our decades’ of experience in the field, to provide you with a set of Strategic Recommendations on where to go next. You’ll come away with a bespoke roadmap of actions for yourself and your team, based on the unique insights revealed by your own data.

Little Rock Digital can provide flexible, ongoing mentorship for junior to mid-level team members working on any aspect of digital marketing and eCommerce.

With extensive collective experience in managing internal teams, as well as external agencies, our consultants can work with your team members to guide, coach and develop them in their roles, at whatever stage they’re at.

Perhaps you need a sense-check once a month for the reports and overall strategy, or maybe you need help optimising the team’s workflow, or perhaps you need training on specific digital marketing tasks, then we can help.

These packages can be truly bespoke, depending on the Retailer’s needs.

Changing Content Management System (CMS) or website platform, is no small task, and should be approached with care and consideration. Perhaps you’ve got a WooCommerce site, and you’re looking at Shopify, or vice versa. Or you might be generally unhappy with your platform capabilities and want to look at all your options.

Either way, it’s important to lay the proper groundwork for changing platform, so that your eCommerce revenue and customer experience do not suffer.

Little Rock Digital can support you in your replatform journey, and would typically approach such a project across four phases:
– Discovery: Research phase, gathering all stakeholder input, technical requirements, customer detail & initial budget
– Recommendations: Present detailed platform comparison, including costs
– Tender process: Manage process to recruit and retain necessary providers (e.g dev agency, tech providers)
– Replatform Project Management: End to end project management, post platform selection.